From Temple Waste to Hopeful Hands.

From Temple Waste to Hopeful Hands.

Upcycling sacred offerings into sustainable products and livelihoods.

Upcycling sacred offerings into sustainable products and livelihoods.

how it works

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Temple Partnerships

We collaborate closely with temples to collect discarded flowers and offerings, transforming spiritual waste into eco-friendly products instead of allowing it to pollute rivers and landfills.

Community Engagement

Local communities, particularly women, are central to our mission.

CSR Collaborations

By partnering with socially responsible businesses, we align with CSR goals to drive environmental impact and promote inclusive, sustainable development.

Religious Waste: India’s Floral Pollution Crisis

Religious Waste: India’s Floral Pollution Crisis

Overflowing Floral Waste

India generates over 8 million tonnes of floral waste annually, primarily from temples and religious events.

Toxic and Plastic-Packed Offerings

Many of these offerings are soaked in toxic chemicals such as arsenic and lead and are often wrapped in non-biodegradable plastic, severely polluting land and water bodies.

8 Lakh

Tonnes in the Ganga

An estimated 8 lakh metric tonnes of this waste ends up in the Ganga annually, threatening one of India’s most sacred rivers.
An estimated 8 lakh metric tonnes of this waste ends up in the Ganga annually, threatening one of India’s most sacred rivers.
The result? Oxygen depletion, mass fish deaths, ecological imbalance, and increased health risks due to contaminated water and discarded religious cloth clogging landfills and rivers.
The result? Oxygen depletion, mass fish deaths, ecological imbalance, and increased health risks due to contaminated water and discarded religious cloth clogging landfills and rivers.
When Waste Turns

Harmful

The Ripple Effect of Conscious Upcycling

The Ripple Effect of Conscious Upcycling

At Nirmalaya Green Foundation, we transform temple waste into opportunities for environmental restoration, social empowerment, and public health improvement. By upcycling floral and cloth waste, we reduce pollution in rivers and landfills, create dignified jobs for marginalized communities, and promote cleaner, healthier environments—all through a scalable, impact-driven model.

Environmental Impact
  • Thousands of kilograms of temple waste upcycled.
  • Reduced disposal of chemically treated flowers.
  • Less plastic waste and lower sulfur dioxide emissions.
Social Impact

  • Employment for women and differently-abled individuals.

  • Skill development through cloth and flower upcycling.

  • Each product supports inclusive livelihoods.

Health Impact
  • Improved water quality and reduced waterborne diseases.
  • Cleaner air resulting from decreased toxic emissions.
Scalability
  • Replicable across India’s temple towns.
  • Expanding impact through CSR-supported local hubs.

Nirmalaya’s Circular Solution: From Waste to Wonder

Nirmalaya’s Circular Solution: From Waste to Wonder

At Nirmalaya Green Foundation, we transform discarded temple flowers and cloth into eco-friendly, handcrafted products, thereby reducing pollution and creating sustainable livelihoods.

Here’s how we do it:
  • Collection: We gather floral and cloth offerings from partnered temples.
  • Sorting: Plastics and non-biodegradable waste are carefully removed.
  • Upcycling Flowers: Petals are sun-dried and ground into natural, chemical-free powders.
  • Upcycling Cloth: Cleaned and sanitised fabric is stitched into beautiful potli bags by women artisans.
Eco-conscious, socially impactful, and 100% rooted in tradition.
Eco-conscious, socially impactful, and 100% rooted in tradition.

Founders

Founders

Surbhi Bansal

A Chartered Accountant turned visionary entrepreneur, Surbhi is passionately committed to environmental protection and the empowerment of women. Leveraging her financial acumen and entrepreneurial spirit, she now leads the business and sales at Nirmalaya. Her mission is to design and deliver organic fragrances that enhance mental wellness while ensuring they are safe and non-toxic. Through Nirmalaya, Surbhi integrates her dedication to sustainability and wellness, crafting products that nurture both the environment and the soul.

Bharat Bansal

A seasoned law graduate turned successful entrepreneur, Bharat is the founder of Banbros Professionals, a consulting company offering virtual CFO services for startups and MSMEs. He has mentored and guided over 30 startups toward prosperity. Drawing from extensive experience in business development and innovation, Bharat now pioneers a unique venture with Nirmalaya, dedicated to transforming waste into wellness. Through this initiative, Nirmalaya delivers organic and chemical-free fragrances to consumers, reflecting Bharat’s commitment to sustainability and health.

Rajeev Bansal

Rajeev, a visionary serial entrepreneur, has made a mark with his unwavering commitment to environmental protection and the creation of exquisite fragrance products. As the driving force behind Nirmalaya, Rajeev blends innovation with sustainability to craft premium, organic scents that delight the senses and honor nature. His dedication to using natural, chemical-free ingredients ensures that every Nirmalaya product embodies purity and ecological responsibility. Rajeev’s leadership reflects a deep belief that luxury can coexist with environmental stewardship, setting a new standard in the fragrance industry and inspiring a move towards conscious, eco-friendly consumer choices.

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